If you are trying to market your business in this advanced internet age, pay-per-click marketing will prove to be one of the best marketing techniques. Pay-per-click marketing benefits all who are involved:
- Searchers can easily find what they are looking for
- Advertisers can find the perfect audience through the search query
- Search engines can do their job better by knowing what you are looking for with specified searches and advertisements
1. What are PPC Ads?
PPC (Pay Per Click) is advertisements you pay for each time someone clicks on it. PPC ads appear on most search engines, each with their own guidelines and algorithms to show your ad to the right people at the right time. When they click on your ad, it should bring them to a corresponding page on your website.
2. What are Pay-Per-Click Marketing Benefits?
PPC can allow many new advantages to arise out of your business. As a multi-purpose tool, the various types of campaigns and networks available help:
- Drive conversions and leads
- Brand awareness and exposure
- Increase website traffic
- Grow customer base
- Influence searchers to learn more about your product or service
When you’re first starting out, don’t be discouraged if your PPC feels slow to start. Paid ads thrive off of historical data. This data helps the algorithms find the perfect customer and right time by analyzing current signals, past performance, patterns, etc. Giving your new campaigns time plays a critical role in the success of your campaign! Time helps the paid ad platforms learn your brand and gives you (or your marketing agency) time to learn the best keywords to use.
Learning from new experiences is never wasted. PPC could be an excellent area to stick your foot in the door of the expansive marketing world! On the other hand, hiring a marketing agency can give you the benefit of their knowledge. They will have experience in making PPC campaigns work better and faster.
3. When am I charged?
You only pay when someone clicks. The number of leads you receive and the amount you are charged help you know the ads are doing their job. If no one visits your website from the ad, you won’t get charged, even if the ad is present in their search results.
4. Why spend the money?
You can set your own budget, so you won’t spend what you don’t have. This helps you start small and scale with your business. It can also provide opportunities to test different ad spends to get optimal results for your goals. Imagine all the new traffic that will be flowing to your website. New customers come with website traffic.
5. What is CPC?
CPC stands for the Cost-Per-Click, or the maximum amount you will pay for a click. This can be set by you through manual bidding or set by Google with automatic bidding. This doesn’t mean you will always pay that much for a click; sometimes you will be spending a lot less. It all depends on how much you bid for each click.
6. What is CTR?
The CTR is the clickthrough rate. It is measured by how many clicks an ad receives and divided by impressions. Impressions are how many people have seen your ad without clicking on it. Your CTR can show you how well your ad is working and how much you should spend on each click.
7. What is a conversion?
Conversions are measured by how far the customer went into your website after clicking on the advertisement.
- Did they click, spend a few seconds on one page and then leave?
- Did they view a few pages?
- Did they scroll down on pages?
- Did they click on a button to call or fill out the contact form?
With a conversion tracking tool, you can see how far the customer went into your website, allowing you to know which keywords are working. It can also help you see where keywords can be tweaked to make a stronger ad.
8. What is a keyword?
A keyword helps connect your ad with popular search terms pertaining to your service, connecting people to what they are looking for. With keywords present, customers can easily find what they are looking for through their search query.
9. What is a negative keyword?
When you type in a negative keyword in Google Ads, Google knows to not show your ad when it is present in the search query. This helps you guide your ads only to people looking for what you are selling.
For help with paid online advertising, connect with Art Unlimited to create a plan for your PPC advertisements. We are 100% based in the USA, so we know what your desired customers are searching for. We also have 35 years of experience to add to your SEO and content strategy. Give us a call today to get started!