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How SSL Plays A Critical Role For Your Website’s Security
Protecting your customers’ sensitive information and your website is critical to the prosperity of your business and ongoing marketing health. Keeping a secure website will ensure your customers trust you; it can also improve your website ranking. We are passionate about making sure your business succeeds at your marketing, so we caught up with our …
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5 Reasons to Use More Images in Your Marketing
Think you use enough pictures in your online marketing? Here are 5 great reasons why you should take a good look at your visual marketing efforts.
What You Should Know About Website Image Quality & Optimization
You may think that having high-quality images on your website is a back-burner issue, but we can assure you that it should be one of your highest priorities, and not just for the aesthetics!
8 Reasons Why Your Roofing Leads Are Slower This Year
In the past, you put your name in the phone book and slapped together a chintzy website to bootstrap your company into forward motion. You knew your roofing company was better quality than your competitors, but word-of-mouth was what made your phone ring. We’ve heard this statement hundreds of ways, “We just had a big …
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9 Questions Answered About Pay-Per-Click and Google Ads
If you are trying to market your business in this advanced internet age, pay-per-click marketing will prove to be one of the best marketing techniques. Pay-per-click marketing benefits all who are involved:
How to Do Keyword Research for Your Digital Marketing
Search marketers agree keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your business is unlikely to get very far off the ground on a digital level. Keyword research is the backbone of all successful digital marketing. It is changing all the time, including implementing keywords specifically …
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4 Questions You Need To Ask Before Creating A Landing Page
Are you ready to create your landing page? Great! Here are four key questions to answer fully before any work is started. Starting the creation process by answering these four questions gives you, as the webpage owner, a massive advantage in fleshing out the content of the page.
Why Press Releases Are An Important Part Of Your Marketing Strategy
A true press release is a tool for a journalist to frame new information valuable to an audience. It must be timely, relevant to the audience, and impactful. Details must be delivered in a factual, neutral tone and include supportive quotes from key people within your organization. What a press release cannot do is advertise …
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How To Know If Your Marketing Strategy Targets the Right Area
Every industry has a target market: the perfect customer persona. In the construction industry, it may be a middle-aged, middle-class homeowner or a homeowner’s association manager. Knowing your target customer is key to your marketing strategy, but do you ever think about WHERE your target customer is? Their location is a crucial part of their …
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5 Steps to Create Exciting Content in Boring Industries
I have a brother who is a physicist. To me, his profession is fascinating… like a punch to the face is fascinating. But when he talks about the difference between muons and taus – his enthusiasm is catching. For one golden moment, I’m enthralled at the universal importance of subatomic particles. (Later, when I’m trying …
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Why Your Business Needs Core Values & How To Write Them
It is crucial to have a solid foundation for your company before starting to grow. One key element to creating this solid foundation is having core values. What are core values, and why are they needed, you might ask? Well, they define who your company is. They set the guideline for the future decisions you …
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Art Unlimited Celebrates 40 Years of Bringing Life To Marketing
Angora, Minn — Marketing and web development company Art Unlimited is celebrating 40 years of business. The company has grown from humble origins in 1982 to become a creative powerhouse in an ever-changing industry. Current owners Anna Anderson and Elizabeth Chapman, daughters of the company’s founders, plan a celebration week in May for company staff …
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4 Reasons Why Digital Is So Effective For Your Marketing
If you started a growing business and have begun to expand, you may wonder how to find more customers. Or maybe you have been in business for a while, and you want to increase your reach and let more people know about the services you offer. Or perhaps you are just sick of the inconsistent …
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14 Art Unlimited Services to Take Your Company to the Next Level
Art Unlimited brings life to marketing with an extensive list of services to take your business to the next level. Your marketing, both digital and traditional, should carry your brand’s voice and balance the needs of your customers. We have assembled an expert team to handle all of your branded marketing needs.
6 Ways A Brand Manual Helps Your Business Succeed
Have you ever wondered, “Why is the brand identity for my business important?” Every business has a brand identity, which is simply the distinguishing character or personality (dictionary). How potential customers perceive this identity will determine whether they interact with the business or not. This makes it imperative to know and understand how to share …
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How To Start Your Google Ads Campaign The Right Way
Running Google Ads can be a big project when you’re busy running your business. We know this can be time-consuming, which is why we wrote this guide on how to set up your Google Ad account properly. Let’s dig into it! You will have to have a Google email and password associated with your Google …
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How to Launch a Brand in 2022 without Breaking Your Budget
Business is rough, complicated, and can get dangerous pretty fast, much like a bullfight. Even though most founders understand running a startup is hard work, many still get gored every year.
Why User Experience Needs To Be A Thing For Your Digital Marketing
When it comes to digital marketing efforts, few things are as crucial as the user experience (UX). If one of your first thoughts was, “Why does the user experience matter in my digital marketing?” you are most likely lucky enough to not have been subjected to poor design (at least not recently). With the accessibility …
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How YouTube Bumper Ads Work & How They Help You
There are few things a person can do in six seconds: take a deep breath, get a glass of water. Finish reading this sentence. In a world of instant rice and TikTok videos, six seconds doesn’t seem like a long time. However, as a marketer, I would argue it is just enough time if used …
10 Things You Need To Know About SEO When Building A Website
What is the point of a website? You want people to learn about what you offer in hopes they will reach out and use your company’s services.
Art Unlimited Recognized as A Women Owned Business
For over 40 years, Art Unlimited has opened its doors to many clients from coast to coast. We are honored to again be nationally recognized by the Women’s Business Enterprise National Council as being women-owned and operated.
23 Marketing Mistakes Roofers Make
Working in the roofing industry for over a decade has allowed Art Unlimited to identify the dead giveaways which hurt a business’s marketing. We are passionate about ensuring businesses succeed at their marketing. Here are some mistakes we hope to help you avoid as you plan your upcoming roofing season.
Why Winning on Mobile Increases Your Leads
As the world of search turns to mobile you don’t want your business to fall behind. The fact is that in this day and age your website’s mobile usability is becoming crucial to gaining and converting leads.
What Digital Marketing Channels Are & How To Make Them Work For You
Digital marketing has turned how we do advertising on its head. We now can figure out where people are in their journey towards purchasing our product. Then place a well-timed advertisement directly in their path. We do this through different digital marketing channels. Most people are already staring at a device which will transport your …
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Behind The Scenes Of A Web Development Life Cycle
When you decide it’s time to get a new website, there are many things to consider. One of these things is the timeline you want the new website to be launched by. Multiple factors influence the project timeline and the anticipated launch date.
Creativity + Logic: Why Blog And How To Choose What To Write About
Writing is an art form. It takes creativity to string letters into words and then sentences. Most forms of writing have a set of rules to follow, and blogging is no different. This is where sprinkling in logic to creativity adds magic. Before you can start the creative process of writing your blogs, you must …
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6 Reasons Why Website Design Is Important
A strong website design is just as crucial to your digital marketing as the content and images are. It aids the user experience to guide visitors through your website. To have a strong online presence, you need many things to work together, including:
How To Improve Your Website Speed With These 9 Tips
How fast your website loads isn’t on the whim of a madman (Speed). It’s based on the science of algorithms and user data collected by Google. Website speed is part of a good user experience. It helps us do more things faster. Let’s walk through what site speed is, why it’s important, and a handful …
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12 Important Design Elements Your Website Needs
In this digital age, website design best practices should be at the forefront of every business marketing strategy. Without an easily navigable, well-optimized website, your audience engagement can suffer as they try to understand what your company’s all about.
5 Important Landmines To Avoid When Launching A New Website
You have finally decided to pull the plug on your current website and build a fresh-looking new website. Maybe you have decided to hire an agency to make one for you. Perhaps you’ve decided to use a website builder tool and do it yourself. Either way, there may be some things about the process you …
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The Importance of User Experience & How to Improve It
User experience can seem like a unicorn – it shimmers and sounds nice but is hard to nail down. And maybe they aren’t even real (but this is a topic for another day). Part of why user experience can seem difficult to pin down is because it’s so different for each website. How a User …
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5 Ways To Use Social Media To Grow Your Small Business
Having a strong social media presence today can significantly impact the growth of your small business. No matter which platform you choose to use, you can easily allow your customers to find and connect with you online. Regularly posting and interacting with them helps build a connection and increase loyalty. Here are five ways you …
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5 Reasons Why You Should Hire A Marketing Agency
Digital marketing is more than having a website. It takes collaboration, patience, and expertise. Identifying your goals is only the first step of the plan to achieve them. You need experts who know how to leverage the right blend of marketing platforms to your advantage. A digital and traditional marketing agency offers many advantages, of …
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6 Whitehat SEO Best Practices for Your Website
When marketing for your business, SEO is one of the most essential elements to finding success with your online audience. Spending a good amount of time and energy on optimizing your website to rank higher in search engines will enhance your products’ visibility to the digital world. This will ultimately make your business more accessible. …
What You Need To Know About Web Design vs. Development
Life is crazy; especially when you are a business owner. There isn’t always time to do everything and fill all the roles a thriving business needs. Sometimes projects need to be delegated to someone else so they can be done in the best way possible. Art Unlimited understands this and is devoted to helping businesses …
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Domain Listings Scam: How to Spot Them
As a local business owner with an online presence, there’s a good chance you’ve received an “invoice” in the mail for an annual domain listing on an internet directory. Business and website domain owners just like you, have received similar “invoices” from a company called Domain Listings. And while it may seem like a perfectly …
Landing Pages: What You Need to Succeed
One thing the team at Art Unlimited has noticed is the varying levels of success different website landing pages have. Driving organic traffic to your site through landing pages can be a challenge. There are many factors which go into building a landing page, but the most important factors include: having the correct keywords in …
How To Leverage Traditional Marketing For Greater Impact
When Google launched AdWords in 2000 (now simply Google Ads), businesses could bid on words to ensure they showed up higher in search on the internet. This led to many new AdWords accounts being set up with reckless keyword bidding for anything and everything. Business owners were certain they could easily share their product with …
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How To Simplify Your Company Message With StoryBrand
Have you been wondering how to grow loyalty for your business? Are you frustrated with having different messages across platforms? This blog will introduce you to StoryBrand, a well defined way to understand and create your message before it gets shared with your audience. I’ll take you through what it is and how it affects …
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How To Show Gratitude & Appreciation To Your Customers
This world seems pretty messed up right now. It seems every time we turn on the news or open social media there is another heartbreaking thing happening. I want to share what we are doing in our little corner of the world to combat the chaos and it can be summed up in one word.
6 Reasons Why It Takes Time To See SEO Results
Search engine optimization plays a critical role in getting visitors to come to your website. Without it, you may not get the traction you’re hoping for. So why then does it take so long to see results from your SEO work? Here are 6 of the reasons why SEO results take time.
7 Important Marketing Questions To Answer In Your Down Time
Here’s the premise: we give people advice about their marketing, but they don’t always have the time to implement the updates. It happens to every business owner. Sometimes your marketing needs more than the quick answers we can cover in a phone call. So print this off, download it, or paste it as your screensaver, …
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How To Improve Your Communication Soft Skill
What are soft skills, anyway? Soft skills can be boiled down to how you treat others. They are more associated with your personality than your training. They ‘are personal characteristics that enable individuals to interact well with others and perform their jobs well.’ Every job you hold, whether as a contractor, stay-at-home parent, solo entrepreneur, …
How To Build A Strong Content Marketing Strategy
When you build a website, whether for fun or to promote a business, you need to have a strong strategy for your content. Two things should be at the forefront of your content marketing strategy:
What Link Building Can Do for Your Startup Blog
Link building is an extremely useful strategy for increasing the traffic flow to your blog. But, what is it exactly? And how do you do it? I will answer all of those questions down below.
Behind The Scenes Of Your WordPress Site And Accessibility
We hear a lot about accessibility and inclusivity these days; it’s important to make sure people of every ability level have access to things they need in order to do their daily tasks. But what about your website? Since a website is online, it doesn’t have any bathrooms, parking lots, or stairs, so how does …
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Behind The Scenes Of Web Development Technologies
Web development is a huge part of our world today and the scene is ever-evolving and changing. Have you ever wondered what web development technologies are? First, it’s best to talk about why you should even care about web development technologies and what it actually means.
What You Need To Know About Basic Web Development
When building a website, it’s important to know why you’re building it and what you need it to do for you. From the first steps through to launching your website, here are some things you need to know!
What You Need To Know About The Best Home Page Content
Art Unlimited is now StoryBrand Certified! StoryBrand is a way of creating your website content to show the potential client as the hero. What does that mean? Well, it starts with your homepage.
6 WordPress Plugins You Need To Succeed
Ah, the world wide web! If you are building your presence online, chances are you have your very own website. And now you wait for visitors. As you wait, maybe you’re wondering if you have everything you need to succeed.
How To Pivot Your Marketing During A Shutdown
As the country is slowly shutting down, it is important to let your customers know what to expect from you. Especially if your business is considered an essential business according to the Cybersecurity and Infrastructure Security Agency (CISA).
3 Simple Ways PPC Helps Your Business Triumph
How can PPC help your business? To answer this question we first need a basic understanding of what PPC is. PPC, or pay per click, is a paid advertising platform which allows a business to target specific types of customers in specific areas for a cost. It allows you to reach your target audience efficiently …
How To Work From Home and Stay Connected
The world has been shifting beneath our feet in these past few weeks. As more and more people need to transition to working from home, many are wondering how to get their work done. Parents with kids out of school, housework, and even worry about how our lives will change are all worthy distractions to …
Why PPC Is Important For Your Business
PPC stands for pay-per-click, which is a part of digital marketing. This is where a company can pay a fee for each time someone clicks on one of their ads. A higher budget will make your end result better – and sometimes quicker. PPC helps you gain fast brand awareness while your SEO strategy works …
Behind The Scenes Of Local Ads And Their Value
Please allow me to increase your knowledge of how Google Local Ads can assist your business. Finding ways to boost your business with new insights will maximize your advertising dollars! Local Ads tend to be less expensive than other ads which allows you to save your marketing spend even as you increase your brand awareness.
How To Choose Your Best Pay Per Click Platform
There are quite a few platforms to choose from to get the best results for your PPC. Each platform has its ups and downs, so finding the right one for you and your business can be difficult. Here are a few of the different platforms and some information about each.
PPC And SEO: 3 Ways They Work Together For Your Benefit
Pay-Per-Click (PPC) and Search Engine Optimization (SEO) are two different ways to direct traffic to your website. Each has a distinct strategy to accomplish the goal of getting people to engage with your site.
How To Understand Pay Per Click And How It Works
Click. Click. Click. These are leads being generated by ads every day online. Your ad pops up on your website, social media, search results, or wherever you have it posted. You go to sleep at night knowing your ad is out there. Getting clicks. Leading customers to your products. Or is it?